Guerrilla Hugs was established in 2011 by Majella Greene whilst studying applied positive psychology at teh University of East London. Prior to this date no one in the world of positive psychology had explored touch. Majella was the catalyst for a number of academics becoming interested in touch and positive psychology.
In a world where online connection serves many for the only contact they have with others – sometimes preferable and other times no other option. Guerrilla Hugs aims to raise awareness of the need for platonic touch throughout our lives – from the cradle to the grave.
Touch deprivation is a common feature in our communities, less human contact, more virtual contact, less informal care and more paid for care. Fear based caring sees people worried about touching those they are caring for in fear for being accused of abuse. We need to bring back informal platonic touch, respectful touch where permission is granted for it.
Conscious platonic touch improves well being, reduces falls in the elderly, can provide emotional comfort to those in distress and alleviates a range of ailments that could well prevent hospital admissions for those who are physically or mentally unwell.
The aim for us is to impact on social change, support people in workplaces where they care for others provide appropriate touch in their caring role and for us to all look out for each other a little bit more.